About us

Our Story

"In the Buff" was founded on the simplest idea, being proud of where you're from and wearing something that reflects it in a more classic and simple way. In this case that "from" is Buffalo."In the Buff" represents the passion of people from Western, NY for their city.

Growing up in the area and then moving away there is nothing I loved more than seeing a Bills shirt, a Sabres shirt or a pair of Zubaz I could engage that person in a conversation that hit every key emotion a person could have, happiness, sadness, anger, etc. all in a 5 minute window. Those present for that conversation were often amazed by the "homerness" that was evident in our voices, many have questioned whether we were both in a cult.

Lets face it, People of Buffalo largely share the common love of their Bills and Sabres. That love comes with great heart ache and great memories, everyone knows exactly where they were on the night of wide right, the forward lateral, the greatest comeback in NFL history and NO GOAL.

A Buffalonian past or present appreciates everything the city has to offer and the foundation it built in most of us:

Hardwork

Family

Loyalty and

Community

The best part of what's happening with "In the Buff" is that it's getting infectious for non-buffalonians because they love what we have to offer and the high quality nature of all our products.

We thank you in advance for supporting what we are doing, we are learning, growing and expanding rapidly.